|
Program
|
|
DAY ONE - PRELIMINARY CONTENT
9:00 am - Pre-Sequence “Buzz” Storm
Opening Remarks & Questions from the Audience –
Tell Us Why You Are Here?
9:15 am - Sequence One
Welcome to the Connected Universe
Everything’s switched on and you and you’re customers are in it. This is an always-connected universe.
It doesn’t matter what device they use. Everything you and they do creates data, interaction, opportunity, experiences,
sharing.
Today a Brand message doesn’t wait to be told in a single way – it adapts and morphs its shape relentlessly until it puts
the right message experience, in the right format, in front of the right customer or audience, at the right time, with the
right result.
Computer, mobile device, tablet, TV video, social interaction, game, immersive data world, any connected object… brand
stories don’t care how they are told. They only want to be heard.
Discussion: Key market research presentation by industry analysts.
Answers your questions: Who is using what devices, when and for what? What are the overall trends and where are
these opportunities for me and my business? What are realistic business objectives and models? Where should we be,
given our brand and what we do? How do I begin to measure ROI?
10:30 am - Implosion session – (sponsored opportunity)
15 minute Q&A with all Speakers from Sequence One
What’s an Implosion Session?
At the conclusion of each program Sequence we pull all panelists and presenters together into a 15-minute think tank
pursuing the main issues to emerge during that presentation. Audience tweet’s and social engagement my develop
questions here. A special facilitator leadsthis Dynamic Format procedure to supplement panel and audience Q & A.
10:45 am - Coffee Break
11:00 am - Sequence Two
Every Brand Needs a Trans-Media Strategy
Trans-media is the art and science of creating experiences across all digital media. A shared video, a multi-player
game, an interactive application on your tablet or phone, a hotspot, a web site, an e-book; these are all trans-media
if they tell your brand story.
Trans-media storytelling drives the formation of knowledge communities - communities that share information – and
triggers word of mouth.
You need to catch & hook customers and audiences fast. You have to go across content & context, applications,
services and infrastructure to get them. The demographics of audience, viewing, consumption habits are changing
as quickly as the underlying technology.
It doesn’t matter if you are a brand strategist, a chief marketing officer, a new product developer or an IT expert, an
agency executive or a creative industry CEO, it’s happening now. No strategy, no ROI.
Discussion: How can you use leverage transmedia and deliver your customers and audiences a new experience?
Answers your questions: What is the core nature of widely-varying and newly-emerging customer & audience
experience? How is it different and what behavior patterns are emerging? What might pop out of left field and surprise
us? How does the transmedia revolution affect my return on marketing dollars spent?
12:15 pm - Implosion session – (sponsored opportunity)
15 minute Q&A with all Speakers from Sequence Two
12:45 pm - Buzz Tank
Lunch – (sponsor opportunity)
Topic 1 – TBD
12:45 pm - Buzz Tank
Lunch – (sponsor opportunity)
Topic 2 – TBD
12:45 pm - Buzz Tank
Lunch – (sponsor opportunity)
Topic 3 – TBD
1:45 pm - Sequence Three
The Fan’s Have It - Social Media as a Marketing Channel – Brand Pages as the New Brand.com Websites
Increasingly social media’s emergence as a marketing channel has led to the evolution of Brand Pages
(Facebook, Twitter, Pinterest etc.) and their role as a control panel for brands as they establish a direct communication
channel with their Fans and customers.
In terms of consumer engagement there is a seismic shift from brand websites, to interactive social media channels.
This impacts everyone’s products, services, offerings and how businesses engage customers and audiences.
And ultimately how they share information with others. Fast food restaurants are experimenting with drive-through
wireless downloads as premiums. Insurance company sites now have games on them. Everybody is creating social
videos and sending them everywhere.
Discussion: Forget ROI it’s all about Return on Engagement
Answers your questions: Is social media really as powerful as its hype suggests? How do you apply all this to
your business to increase revenues, enhance your brand or educate consumers or your own people? Where my
Return and how do I even know what to measure?
3:15 pm - Implosion session – (sponsored opportunity)
15 minute Q&A with all Speakers from Sequence Three
3:30 pm - Sequence Four
Customer + Audience Experience = Loyalty
You need to engage your customer as an audience. Where are they? How do you get to them?
MutiScreen – Trans-media – Cross Platform, it’s all a mashup of content & context, applications and services.
Your customers are connected to multiple screens throughout the day. But how do you know when and how to invest?
More importantly – when you do invest; when you do engage?, How can you build customer loyalty that results in
repeat business from fans & amplified reach to their friends? And it all turns your loyalty programs upside down.
Discussion: How do you deliver Loyalty? What’s right for your business?
Answers your questions: Where are the key, hot loyalty, application, services and infrastructure experience
opportunities and how big could they get? What is taking off now and what is fizzing out? What will customer & audience
experience be like? What should we do about it, given who we are? Who’s going to do it for me and how can
I hold them accountable to results?
4:45 pm - Implosion session – (sponsored opportunity)
15 minute Q&A with all Speakers from Sequence Four
5:00 pm - Evening Networking Reception
DAY TWO - PRELIMINARY CONTENT
9:00 am - Opening Remarks
9:30 am - Sequence Five
In a Multi-Screen World Your customers and audiences own you! Part 1
Your customers and audience now own your brand and experience through their usage, their perceptions of you
and what they tweet about you. Your website? Your TV ads? Your Customer Service Operations? Your Tweets?
Your “Like Us on Facebook”? Who cares? None of those things alone even makes a dent on them. They are doing
many things at the same time. You need to engage and break through.
Discussion: Will desktops, tablets, living room screens, phones all equipped with online downloads and
content-in-the-cloud replace or supplement traditional viewing venues?
Answers your questions: Yes to all of the above. And where is your customer base and audience spending
its time these days and hanging out? Where are they all and how do they consume pervasive content on a
24/7/365 basis. If my customer owns the message how do I tell my story?
10:30 am - Coffee Break
11:45 am - Sequence Five
In a Multi-Screen World Your customers and audiences own you! Part 2
Business and advertising revenue models abound with content, applications, services and technology.
And Industry revenue models being challenged by new comers to the trans-media space. Everyone from
Google to Walmart wants a piece of the action.
New micro-payment services will change everything. Video games are everywhere – on mobi-comm hand
sets, in hotels and over the net. Time displacement for viewing has given way to “place displacement” viewing
and “pervasive entertainment” with “stacked audience experience.” Time displaced viewing technologies have
permanently disrupted traditional advertising models.
Discussion: How do you know where it is all going? If you could just find the key areas that make sense for
you – you could win.
Answers your questions: What are the key characteristics of digital entertainment customer & audience
experiences by medium? How is “converged” trans-media digital entertainment consumed? How can brands
and campaigns leverage it? What are the key operational and tactical practicalities we should consider when
pursuing multiscreen opportunities with our current operations?
12:00 pm - Implosion session – (sponsored opportunity)
15 minute Q&A with all Speakers from Sequence Five
12:45 pm - Networking “Buzz” Lunch
1:45 pm - Sequence Six
Everyone’s Products, Services, Offerings are Affected
It’s a big world out there–big, very big.
MutiScreen is impacting everyone. According to a Price Waterhouse recent survey, it’s a $500 billion a
year global industry, comprised of interactive advertising, social everything from networking to social video,
mobility and communications casual and core video games and gamification, tablets, digital publishing,
digital music, animation, and traditional film television networks and distribution and growing at 5+% CAGR
per year worldwide. Those are capabilities any Brand Marketer can harness for a variety of needs.
Discussion: What are the most viable digital technologies in the marketplace today and what is likely to
emerge and how widespread will their adoption be?
Answers your questions: What key standards are likely to emerge to enable the proliferation (or suppression)
or new digital entertainment offerings? Who are the key players in the marketplace and what are they likely
to do in the next 12 to 18 months and beyond? What should we look for?
3:00 pm - Implosion session – (sponsored opportunity)
15 minute Q&A with all Speakers from Sequence Six
3:15 pm - The Grand Panel
All presenters and participants together, reviewing and pursuing the main issues to emerge during the conference
|
|
| Premier Sponsor |  | |  |
|
| Sponsors | | | |
|
| Industry Supporters | | | |
|
| AFFILIATE PARTNER OF | | | |
|
|