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Agenda
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| DAY ONE |
| 9:35am– Opening Remarks – Gary Schwartz, CEO Impact Mobile, MSS Conference Chair |
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PART ONE – Welcome to the Connected Universe
How can brands, retailers, content developers better understand the consumer journey? Every moment from morning to evening involves a personal or public screen. The pressing question for the digital industry is not what content to put on these screens, but more importantly, how to connect these screens more fluidly and how to create a seamless experience for the mobile consumer, shopper, audience. |
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9:50am– Consumer Insight: It is 9:50am! Where is Your Female Consumer?
Liz Schimel, Chief Digital Officer, Meredith Corporation |
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10:00am – Research Discussion – Setting the Stage - The Connected Consumer
 Linda Barrabee, Director, Connected Intelligence, NPD
The connected consumer has, at their disposal myriad, ways to access the content that they are interested in anytime, anywhere. This includes more ubiquitous broadband access options, an increasing array of connected devices and the content itself, which has been extended to, and optimized for, distribution on an array of connected devices. We look at how and where consumers are spending their time in content experiences, which impacts the service delivery and content ecosystems, and associated monetization opportunities. |
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10:30am– Industry Insight – “The Challenge" of Differentiation – How do you Stand Out as a Player?
Richard Kramer, Analyst, Arete Research Services LLP
If smartphones are the “gateway drug” to the mobile Internet, what happens when everyone is hooked on them, but they are increasingly generic and uninteresting? Where are the profit pools in a world of increasingly similar tech hardware and increasingly restrictive ecosystems? What role will premium content play? Can the advertising industry get to grips with the complexity of options for targeting in a multi-screen world? |
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11:00am – Insight – "The Multi-Screen Consumer-Deriving Insights from a Consumer Centric Perspective"
Kelly Jones, Head of Global Thought Leadership Research Program, Microsoft |
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| 11:20am – Featured Keynote Conversation: Robert Raible, Vice President, Integrated Marketing Communications, Sears Holding Corporation; Michael Miller, CMO, Epsilon Agency Services |
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11:50am– Fireside Chat: ROE: Return on Brand Engagement
Scott Gamble, from AllianceData, sits down with a brand, agency, and publisher to talk about how we calculate a return on our media investment. How do new-age brands value engagement and move the consumer to high-value destinations? How does a retailer and content owner connect its touchpoints and measure this return on “engagement”?
Moderator: Scott Gamble, VP Digital Solutions, Retail Services, Alliance Data
Panelists: Liz Schimel, Chief Digital Officer, Meredith Corporation; Jason Newport, SVP, Head of Mobile Strategy, Carat; Robert Raible, Vice President, Integrated Marketing Communications, Sears Holding Corporation; Michael Miller, CMO, Epsilon Agency Services |
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| 12:35pm – LUNCH |
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PART TWO – Screen Toolkit
What are the tools necessary to develop mobile content that works effectively across all your screens and media investments? We are all inundated with mobile solutions technology touting proximity and an array of sensors, app toolkits and digital networks. Where do we begin to invest and learn to advance our screen strategy? |
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1:15pm – Business Insight - The 41st Game - Rovio
Discuss why, after developing 40 games, the 41st became the Angry Birds franchise.
Ralph Simon, The "Father-of-the-Ringtone" sits down with Dr. Harri Koponen, Chief Operations Officer, Rovio Entertainment
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1:25pm – Workshop: Gamify This!
Dr. Harri Koponen, Chief Operations Officer, Rovio Entertainment
What are the simple insights that a brand or retailer can take away for the developers of Angry Birds? Angry birds has taken a leaf from a Hollywood blockbuster and developed a merchandizing business around their mobile characters. Take a hands-on journey with the creators and learn what the tools are that drove the successful narrative, gamification and monetization of their properties. |
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1:45pm – Technology Insight - The New “Super App”- a Browser
Rick Fant, VP Apps & Marketplace, Mozilla Corp
While the industry continues to refine its mobile app strategy, is there a realistic option to leverage one super application to develop all our content? Is the browser a realistic bet for content owners? |
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2:15pm – Consumer Insight: The History of Touch
A hands-on demonstration on the history of interface design and how touch and gesture technology continues to revolutionize the way the consumer interacts with digital content.
Andrew Hsu, Ph.D; “Inventor of Touch Technology” & Technology Strategist, Synaptics, Inc |
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2:30pm – Screen Insight: The Future of Glass -From bathroom mirrors to changing the look of your car dashboard with a swipe to reading a classic novel on a whisper-thin piece of flexible glass, Corning is not only imagining those scenarios – the company is engaged in research that could bring them alive in the not-too-distant future. What is the future of glass in the connected world?
Dr. Donnell Walton, Tech Director, Corning |
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Sponsored By:  | 2:45pm – Consumer Insight: It is 2:45! Where is your consumer? Location!
Asif Khan, Executive Director, Location Based Marketing Association |
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2:50pm – Fireside Chat - Location, Location, Location
| Sponsored By: |
The art of finding your customer and adding value. What are your options and why should you care?
Moderator: Asif Khan, Executive Director, Location Based Marketing Association;
Speakers: Mark Ebel, Business Development, Google; Paul Marsh, Director of App Development, New York Jets |
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3:35pm – Tools to Build the Perfect App
Learn how to build a perfect multiscreen experience from veterans in the industry. Panelists will provide an overview of the types of multiscreen engagement- lean in, lean back and asynchronous. Panelists discuss what has their company done, what trends they see emerging and what their brand's plan is and how they measure success.
Moderator: Sheetal Jaitly, Director of Entertainment, Media & Sports, Xtreme Labs
Speakers: Michael Scogin, VP of Wireless, MTV Mobile; Michael Bayle, Former General Manager, Mobile, ESPN; Irving Fain, CEO & Co-Founder, CrowdTwist |
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PART THREE – A Day in the Life of Your Wallet
If the new consumer is mobile, so is their wallet. Over the past four years, incumbent and insurgent companies have developed mobile solutions to capture these wallet credentials, emulate plastic and track them in the digital cloud. As these technologies vie for adoption and dominance, where is the consumer? What behavior is likely in 2013 and what will the consumer embrace throughout their day? Which mobile wallets will win at what moments of this day and why? |
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4:05pm – Consumer Insight: It is 4:05! Where is your Shopper?
Gary Schwartz, CEO Impact Mobile, MSS Conference Chair |
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4:10pm – Keynote Insight: The Wallet Goes 360
A holistic look at how mobile, tablet and touch has re-shaped the wallet. From customer acquisition to growing wallet share and customer relationship management, new technology creates new challenges and opportunities for banks such as Citi to provide an enhanced customer experience, and stay top of wallet. Alex Quintana, Mobile Commerce & Contextual Marketing, CITI |
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4:40pm – Panel Debate: What is the Anatomy of a Wallet?
Key financial stakeholders debate what is a mobile wallet and what screens will drive checkout. As we move from the cowhide wallet to cloud and phone hosted credentials, who owns this wallet and what does it mean to our mobile consumer?
Moderator: Karen Webster, CEO, Market Platform Dynamics
Panelists: Ken Moy, MasterCard’s US Emerging Payments lead, Mastercard; Erik Vlugt, VP, Product Marketing North America, Verifone; Adam Lee, Chief Product Officer, BOKU; Scott Hendrickson, Head of Advertising Solutions, PayPal; Derek Colfer, Senior Business Leader, Global Mobile Product Innovation, VISA |
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5:20pm – Customer Insight: Shopping Screens
One of the hottest buzzwords in retail right now is Omnichannel. Your shoppers are everywhere and you need to be where they are in order to capture the sale and build a strong customer relationship across multiple platforms at both a consumer and an enterprise level. Learn how EachScape has powered Nine West as they drive their sales and streamline operations by utilizing tablets and phones to complement instore and online channels.
Moderator: Gary Schwartz, CEO Impact Mobile, MSS Conference Chair
Speakers: Ludovic Collin, CEO & Founder, EachScape; Michael Hines, VP of E-commerce Technology, Jones Apparel Group |
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| 5:45pm – CLOSING REMARKS |
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| DAY TWO |
| 8:45am – Opening Remarks - Gary Schwartz, CEO Impact Mobile, MSS Conference Chair |
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PART FOUR – Content On & Across the Screen
At our last MultiScreen Summit, in the heart of Hollywood, the focus was on content across the screens. During this event it was clear that if content is King, then multiscreen distribution is Queen. Understanding how to connect content across all public and private consumer screens is important to branding, media buying and commerce goals. Multiscreen is not a second screen debate, multiscreen is beyond broadcast off a central network. In 2013, it is not only about the screen, but also about the connections and seamless flow of content across these screens. |
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9:00am – Opening Keynote: Riding the 'Third Wave': How Digital is Giving Cablers and Broadcasters a Run for Their Money
Larry Tanz, CEO, Vuguru |
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9:35am – Featured Insight: (Premature Technology Arousal) PTA & What is next in Technology for Media & Retail
Kim Garretson, Best Buy's former liaison to the VC industry, and Channing Dawson, founding digital executive of Scripps Networks, discuss multiple companies (you've likely not yet heard about) that should be on your radar screen for what's next in screen innovation. There is a tendency in mobile for PTA or (for those in the know) Premature Technology Arousal in the mobile industry. Many mobile solutions that are excited about being solutions, solutions that are too early, solutions that are missing reach and frequency and things that are just not simple enough to drive adoption. What connected screen solution works now and will drive ROI for content owners, retailers and brands?
Channing Dawson, Senior MultiScreen Advisor, Scripps Network; Kim Garretson, Partner & Ventures Lead, Ovative/Group |
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PART FIVE – Engagement
In the world of connected screens, the space between the screens is more valuable than the screen itself. If 90% of our daily tasks are accomplished using more than one device, then what is the digital velcro that ties these experiences together? To connect the screen, the retailer, brand or content owner needs to develop a trusted relationship with the consumer. How do you invest in this relationship? How do you plan for this? And what do you do if the customer shows you some love? |
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10:00am – Insight: Beauty is Screen Deep
Conversation from leading a Cosmetic Company discussing how to build relationship with millions of women and men over 27 brands globally.
Jessica Rotnicki, VP – E-Commerce North America, Estee Lauder Company |
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10:20am – Consumer Insight: It is 10:20! Where is Your Audience?
Are Traasdahl, Founder & CEO, TapAd |
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10:35am – Collective's Wherevertising
Join Chris Smith, Collective¹s VP of Video and Mobile, as he discusses the future of multi-screen advertising. In today¹s media universe, where silo-approaches reign, brands need solutions that help them gain more audience with optimized content coordinated across devices. Collective's Wherevertising shows that TV and digital media are not natural rivals for adverting budgets, but natural partners.
Chris Smith, VP of Video and Mobile,Collective |
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| 10:55am – Networking Break |
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11:15am – Panel Debate – Committing to a Multiscreen Budget
Unilever talks about 2013 being their year for mobile. Mondelez commits 10 percent of its budget to mobile. Screens have changed every aspect of digital media transforming the way we traditionally see budgets, campaigns, and ultimately, how we calculate ROI. However, while mobile devices account for 23 percent of time spent on media, this year it totaled only 1 to 2 percent of the media budget. Are brands up for the screen commitment?
Moderator: Michael Becker, North America Managing Director, Mobile Marketing Association
Panelists: Are Traasdahl, Founder & CEO, TapAd; George Bell, President & CEO, Jumptap; Srini Dharmaji, Founder & CEO, GoldSpot Media, Inc.; Anthony Iaffaldano, VP, Product Marketing, Undertone; Michael D. Trepeta, Chief Executive Officer, Mobiquity Networks |
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11:50am – Panel Debate – Screen Wars
Three agency leads present 10 minute screen approaches and then sit down to discuss a winning approach based on product, geography, demographics and goals.
Moderator: Asif Khan, Executive Director, Location Based Marketing Association
Panelists: Robert John Davis, Worldwide Interactive Marketing Director, Director of Advanced Video Practice, Ogilvy; Neil Patel, SVP Content Strategy Development,The Martin Agency; Brian Yamada, Executive Director, Channel Activation, VML; Christophe Bergeron, Creative Director, Sid Lee |
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12:20pm – Panel Debate – New Age Retail and Their Screen Strategy
Pose, The Hunt, Story all are developing new-age retail destinations in the cloud and on main street to engage with the connected consumer. What strategies are they using? How do they connect the browsing and digital experience to drive affinity and commerce? How do they retail authenticity and grow their reach?
Moderator: Rachel Masters, Partner and Co-founder of Red Magnet Media
Panelists: Prof. Ted Schachter, Professor, Advertising and Marketing Communications, FIT; Dustin Rosen, CEO & Founder, POSE, Tim Weingarten, Co-Founder & CEO, The Hunt; Jason Rothberg, VP, Astrella Inc |
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| 12:55pm – LUNCH |
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PART SIX – Identity
All of the previous discussion is predicated on understanding your consumer and more importantly, if the consumer allows their preferences to be hosted in the cloud, wallet or phone application. This opens up tremendous opportunities to drive shopping conversion and targeted brand engagement. Businesses that succeed in hosting these credentials win big. Who are the winners? Who will win the consumer trust? |
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1:35pm – Keynote Insight:
Smart retailers who know their customers' preferences and apply that insight to operations are finding an advantage in the marketplace. Learn how Build-a-Bear is leveraging business analytics to improve the customer experience, build brand loyalty, and drive growth and margins. See how using analytics to understand sales, merchandising and marketing performance improves the overall profitability of the organization and its brands. Hear tips on how to leverage analytics to drive profitable growth.
Dave Finnegan, CIO, Build- a -Bear Workshop |
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2:00pm – Insight – TV & Entertainment: Social Conversations in the Digital Age
Social media is increasingly becoming the driving force to build buzz, interest and increase TV engagement. These platforms have made it even easier for viewers to stay connected to their favorite programming. Join Jonathan Perelman, Vice President of Agency Strategy & Brand Development, BuzzFeed and Doreen Rokhsar, Director of Marketing, SyFy Network as they share how creating social content on desktop and mobile can lead to increase user engagement, develop brand affinity for the online and TV community.
Moderator: Gary Schwartz, CEO Impact Mobile, MSS Conference Chair
Panelists: Jonathan Perelman, VP of Agency Strategy & Industry Development, BuzzFeed; Doreen Rokhsar, Director of Marketing, Syfy Network |
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2:25pm – Panel Debate – How Mobile Technology is Changing Our Identity
How does new technology change that way we interact with people, brands and stores? How are these mobile innovations influenced by the screen's form and function? As new devices add functionality and developers use these to design new solutions, what make the digital consumer comfortable interacting with the proliferation of sensors, transmitters and augmented reality? Join screen innovators to discuss digital identity and digital adoption.
Moderator: John Biggs, Senior East Coast Editor, TechCrunch
Panelists: Dan Hodges, President, ChaCha; Walter Harp,Vice President, Product Marketing, Mixpo, Inc.; Marc Askenasi, CEO & President of SoFit Mobile Inc |
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3:00pm– Panel Debate – Identity and Privacy Across the Screens
How does the proliferation of screens effect consumer privacy and identity? How do we balance cross-screen convenience with a consumer identity concerns? Qualcomm sees identity tokenized on the chip. Digital wallet vendors are providing screen agnostic commerce credentials. As wearable screen and gesture based screen enter the market, how do we best prepare for the inevitable multiscreen identity?
Moderator: Todd Daubert, Partner,SNR Denton & Director MEF North America
Panelists: Richard Qiu, VP, Business Development, Mobile, TRUSTe; Lou Mastria, CIPP/US, CISSP, Managing Director at Digital Advertising Alliance; Quinn Jalli, Senior Vice President, Epsilon; Sharon Knitter, Senior Director Mobile, Cars.com, Chair of Mobile Committee, IAB |
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3:25pm – Panel Discussion with Integrated Marketing Week: The Future of The Screen
Steve Jobs’ crucial 2009 patent for a touchscreen device controlled by finger commands was the culmination of a 20 year old passion to develop a simple unified screen. In the coming few years, how can we best combine all the screen elements to make a new generation solution? How does the industry intelligently work with 3D, Image, Sound, Touch, Motion, Location, Content, Currency and Identity to make for a new experience for the consumer and new revenue opportunities for businesses? Leaders in 3D, audio, content, location and wallets meet on the stage to brainstorm a future-proof strategy for the industry.
Moderator: Gary Schwartz, CEO Impact Mobile, MSS Conference Chair
Panelists: Dr. Donnell Walton, Tech Director, Corning; Andrew Hsu, Ph.D; “Inventor of Touch Technology” & Technology Strategist, Synaptics, Inc; Michele Martell, COO, SD Entertainment; Chad Brown, President & CEO, Xomni |
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4:15pm – Keynote with Integrated Marketing Week: Brian Solis, Principal, Altimeter Group  |
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| 5:00pm – CLOSING REMARKS |
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